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http://www.csmonitor.com/1981/0529/052900.html Released May 9th of 1981, Arthur Unger interviewed CBS News Chief, Bill Leonard, about his future plans with the corporation. His plans included adding many new segments and extending the time period on current and future channel segments. He incorporated abstract and concrete diction to provide an educational, sophisticated like tone. The author uses words such as, "instrumental...contrary...current attacks.." (Unger 1). Moreover, Unger does not use much emotional attachment to make sure the readers focus on the facts and future plans that Leonard holds and not his personal opinions. Since the article contains many quotes directly from Bill Leonard, the passage therefore appeals to ethos. Almost, everything Unger states is backed up by evidence and claims made my Leonard whom is the main focus. By appealing to ethos, the audience has reason to trust the author with the credibility provided. For example, while speaking about showing US. defense for five successive nights, Leonard replied, "About a year ago, I had a proposal for documentaries...one of them was what kind of Army we need. I said, 'What you are saying is the most important subject... Ut concerns the very fact of our existence, the defense of the United States. But you can't do it in an hour.' So I suggested we do it five nights in a row." (Unger 1). This is showing Leonards opinions and view points on certain situations dealing wit CBS News. He wants the audience to trust him and look at situations from different points of views. Unger also appeals to pathos by winning over the audience and finishing with Leonard stating, "Seriously, everything I've wanted to do professionally, I've been able to do within the framework of CBS News."(Unger 1). Speaking highly of CBS News will leave an imprint on the readers because they know it is coming directly from someones mouth and is truthful. The purpose of the article was to make sure the audience was aware of the positive changes Bill Leonard wanted to pursue throughout his journey with CBS Productions. The value of this is for Unger to show his respect for CBS News by spreading the positivity that the future holds for the business. By pursuing this act, it will result in more viewers and positive feedback towards the broadcast channel. In the article, the author was asking positive and negative questions to the Bill Leonard to witness what kind of responses were given. All of the evidence, quotes from the interview, were positive toward the show and supported the greater good for CBS.
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