POST 7
https://www.nytimes.com/2017/05/05/arts/television/fcc-will-review-complaints-about-colbert-joke-chairman-says.html?rref=collection%2Ftimestopic%2FCBS%20Corporation&action=click&contentCollection=business®ion=stream&module=stream_unit&version=latest&contentPlacement=1&pgtype=collection&_r=0 Being on live television comes with responsibilities and the biggest one is watching what ones says in front of the camera. When people do not think twice before words come out of their mouth, they could say things that can be offensive to one's self or country. Stephen Colbert, the CBS late-night host demonstrated this act perfectly when he said a controversial joke that was taken offended by many audiences. Dave Itzkoff jumped at the opportunity to take action on this conflict and stated that the famous joke consisted of, "...coarse language to suggest a sexual relationship between President Trump and President Vladimir V. Putin of Russia." (Itzkoff 3). While writing about this accusation Itzkoff used concrete diction for the audience to really see his point of view. This leads into a directive tone that Itzkoff portrayed. For instance, "The joke was criticized for being homophobic and struck some conservative viewers as being beyond the pale." (Itzkoff 3). Furthermore, many viewers wanted Stephen to be fired and never return to CBS Network for his use of offensive words. The author also appeals to ethos by incorporating quotes from Stephen Colbert himself. Colbert responded to the audience's reaction by saying, "“So while I would do it again, I would change a few words that were cruder than they needed to be...Life is short, and anyone who expresses their love for another person, in their own way, is to me, an American hero." (Itzkoff 4). He straight up admitted that he did not regret in any shape or form of what he did, and that he would do it over if he could. This results in bad press for CBS Productions because it makes them look as if they do not care what people will think and let their staff do whatever they want. This is why rules are set in place. Itzkoff's purpose was to inform CBS about the actions that were displayed on their show and how it was unacceptable. He also wanted audience to see this so that they know how CBS Productions works in regards to their anchors. The argument was solid because he provided evidence from CBS Late Night show and credible responses from Stephen Colbert while containing a directive tone and providing strong diction. Only took a few words to put Stephen Colbert's career on the line, maybe he'll think twice before saying an offensive joke again.
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POST 6
http://variety.com/2016/tv/opinion/cbs-diversity-glenn-geller-tca-press-tour-1201834856/ A main conflict that people tend to get fired up about is sexuality. Audiences have given out complaints to CBS Productions about their decisions regarding actors who were apart of CBS shows and series. On August 10th 2016, Maureen Ryan pointed out this conflict and stated, "The lead characters of all of CBS’ new comedies and dramas are heterosexual white men, a fact that has been widely noted in the press." (Ryan 6). Ever since same sex marriage was allowed in the United States, people have begun to run into more problems concerning sexuality. Even on TV it is a problem to showcase characters that are heterosexual but at the end of the day the networks job is to make their audience satisfied with what they are watching. Not everyone is going to be happy. Ryan uses denotation and concrete diction for the audience to get a better understanding of the argument. She inputs words like, "squared" and "tenor" to give off a well informed and educated tone. Moreover, the level of her emotional attachment compliments her argument by providing a directive and opinionative tone. Ryan demonstrates this by writing, "The majority of actors were men and women of color, but if this was the network's attempt to demonstrate a commitment to inclusivity, it felt desperate, to say the least." (Ryan 4). Using the word "desperate" leaves an impact on the audience because it makes them feel surprised and sympathetic. Another factor that was displayed were her appeals to ethos. The articles credibility is shown when Glen Geller made an appearance and defended CBS by stating, "Sometimes our showrunners are diverse, sometimes they're not diverse. We need to do better." (Ryan 9). Even by attempting to back up CBS for their decisions in regards to the diversity displayed on set, he still managed to admit that they need to do a better job. Overall, the main purpose of this piece was to identify a conflict and address it so that the network may be aware of others commentary towards the shows. There are many problems with television now a days especially since rules are being presented as guidelines and are not bing taken seriously. Ryan wants the audience to understand that CBS only presents aspects that will better themselves rather than making decisions that will appeal to many different audiences. POST 5
http://www.slate.com/articles/sports/sports_nut/2015/04/why_is_cbs_s_ncaa_theme_so_catchy_because_of_this_guy.html When people turn on the television and start to watch the news or a segment from a network, there is always something that introduces the segment, a theme. Bob Christianson has mastered this work, Erik Malinowski stated in an article where he mentioned Chritianson, "...essentially, the John Williams of TV sports theme composition...but he’s not as prolific as Christianson in the realm of sports soundtracks."(Malinowski 3). By providing this comparison Malinowski gives the audience a visual perspective of Bob Christianson by placing him alongside one of the best them writers in history. Moreover, Malinowski uses concrete diction with words such as, "excruciating" and "thematic" which sets the tone of an educated and pleasent tone. This reaches out to the audience to make them trust the author. Malinowski appeals to pathos by incorporating quotes that reach a certain level of emotion. For instance, when mentioning the part where Christianson says, "Even back in those days, they didn’t want to just hear piano...so it had to be a full demo with rhythm, guitar, synth horns, the whole thing.”(Malinowski 8). This shows that Christianson cares about the people his work will appeal to and wants them to be satisfied. Creating themes is not an easy job and Christianson makes it a point that he is willing to do whatever it takes to achieve his goal, which is to make his clients happy with he work they are given. Later in the passage Malinowski backs up this claim when he stated, "For Christianson, the subject matter ultimately matters little. It’s about catching the listener’s ear and holding it for 10 or 30 or 60 seconds, whatever the task." (Malinowski 13). Viewers want to watch themes that are fun and appealing to the eye. The purpose of this article was to explain to the audience the work of Bob Christianson and why he is so successful in the line of work he chose for his career. Malinowski achieves this claim by providing successful elements in his piece. POST 4
https://mic.com/articles/172172/cbs-casts-two-white-actors-in-roles-written-for-people-of-color#.yMu5VakRI It is amazing on how people today in the entertainment industry can accomplish nearly anything. Actors can play the part of any character even those of an opposite color. It has been recognized that CBS casted two white actors to play the roles written for colored people. Claire Lampen built up a strong argument by providing simple diction. Such as terms like, "acknowledge and "opportunity" to give an easy understanding of the topic. The author leaves a well informed tone so that the audience all trust them will all the information given. Another aspect that plays into the role of trust is the authors appeals to ethos. The article showcases crediblty by stating, "According to the Wrap, white actress Poppy Montgomery will play Julie Towne, a bilingual woman with a white father and Latina mother. White actor David Giuntoli will play Malik Stevenson, a character "explicitly described" as black in the original script written by Andy Weir." (Lampen 3). Not only does the piece have information directly from The Wrap, but also clarifies that CBS does indeed have two white actors playing the roles meant for colored people. Everythng about the entertainment business is changing within the blink of an eye and it makes it difficult for viewers to be satisfied with peoples work when most movies are fiction and do not portray the writers ideas fully. The purpose of the article is for the audience to understand why people get fed up with CBS shows. They are being acted by actors who should not even be on the script and is offending to the writer of the show because their views are not even being recgonized. POST 3
http://www.cbsnews.com/news/ted-koppel-tells-sean-hannity-he-is-bad-for-america/ The world that we live in today is extremely different of that one that was in place 20 years ago. Many aspects have changed in regards to communities, education, the workforce and even the President of the United States. While some people are starting to realize that these things are changing, they want to prevent this world from worsening however not everyone wants to be included in this plan. On March 26, 2017 David Morgan decided to write about the conflict between Ted Koppel(CBS Contributor) and Sean Hannity(Fox News Host) and their differences with america with one being between whether or not CBS News is a news show or a opinion show. Morgan uses denotation diction to compliment his straight forward tone. He demonstrates this by providing words such as, "antipathy" and "prevalent" throughout the article for the audience to easily understand and grasp a well educated and sophisticated tone. The level of the author's emotional attachment is neutral considering he did not make it boldly known on whether or not he took a side. Another rhetorical device that was displayed was Morgan's appeals to ethos. He later incorporated a section of an interview between Koppel and Hannity discussing their differences and Hannity mentioned that, "We have to give some credit to the American people that they’re somewhat intelligent and that they know the difference between an opinion show and a news show,”(Morgan 1). This is Hannity's way of exclaiming that CBS TV does a great job of providing opinions towards situations however fails to represent facts. The authors purpose is to address this situation so that others may witness what television networks are commenting on CBS Productions. To finish the article off Morgan states that, "In a series of tweets, Hannity later accused CBS of offering Fake Edited News." (Morgan 1). Hannity will stop at nothing to make sure people know that CBS is not a credible news channel and they should not trust it. AUthor, David Morgan achieved his claim by including strong diction, and educated tone and appeals to ethos which resulted in his claim being strong. POST 2
http://archive.boston.com/ae/tv/articles/2011/07/08/cbs_broadcasts_altered_views_of_bostons_fourth_of_july_fireworks/ James H. Burnett III made it a point on July 8, 2011 to mention how amazing it was to view the Boston’s revered Fourth of July celebration behind the State House, Quincy Market, to only realize how physically impossible it was to see from where CBS supposedly live streamed it from. False advertisement could only bring negativity into the picture so this resulted in a big break out from viewers. Burnett used concrete diction so the audience can easily understand his claims and to give an visual effect to the article. Throughout the article, he demonstrates this diction with words like, "...spectacular...launched...altered.."(Burnett 1). The level of emotional tone is demonstrated throughout the passage, considering people were upset about being showed amazing fireworks that were not truly taking place. Furthermore, the words used provided a contradicting yet embraceable tone. At the beginning of the passage Burnett provided bright words to describe the fireworks and then later showed peoples emotions towards CBS for their actions. The article appeals to ethos by being credible towards David Mugar, the Boston-area businessman and philanthropist who has executive produced the show for nine years. While arguing that the show was for entertainment and rules did not apply he mentioned, "“Among other places, we got video of the Old North Church...with the full cooperation of the Red Sox, who let us in and turned on certain lights for our shoot. And we did it all with the intention of superimposing the fireworks over the images.’’(Burnett 1). CBS had no intentions to offend anyone by doing this process however in their eyes, it was appealing to the eye and therefore would result in more viewers. On a celebration as big as Fourth of July, it is crucial to create the most realistic moments on television for those who could not leave their homes or get off of work early enough to go and see them in person. CBS News failed to deliver that goal and was called out for it, which is Burnett's purpose for the article. People want to be heard when they are not satisfied and in this situation CBS Productions was at fault for falsely broadcasting fireworks on live tv. They say it was for entertainment buy why? The people of Boston just wanted to see fireworks that were real, they could care less about the pictures below and James Burnett backed this claim up with a born and raised women of Boston who stated, "“I thought it looked fine... I just don’t like knowing it wasn’t real. I mean I know the fireworks were real, but I’m saying not real like they changed stuff. That’s not cool.’’(Burnett 1). It is almost child like behavior because if someone feels the need to literally photoshop fireworks, then how good is your channel really? The author had built up a strong argument by appealing to ethos, using concrete diction and a contradicting tone to back up his claim that CBS News should have not falsely broadcasted fireworks on the Fourth of July Celebration for people had complaints about it and just wanted to see what was really happening. POST 1
http://www.csmonitor.com/1981/0529/052900.html Released May 9th of 1981, Arthur Unger interviewed CBS News Chief, Bill Leonard, about his future plans with the corporation. His plans included adding many new segments and extending the time period on current and future channel segments. He incorporated abstract and concrete diction to provide an educational, sophisticated like tone. The author uses words such as, "instrumental...contrary...current attacks.." (Unger 1). Moreover, Unger does not use much emotional attachment to make sure the readers focus on the facts and future plans that Leonard holds and not his personal opinions. Since the article contains many quotes directly from Bill Leonard, the passage therefore appeals to ethos. Almost, everything Unger states is backed up by evidence and claims made my Leonard whom is the main focus. By appealing to ethos, the audience has reason to trust the author with the credibility provided. For example, while speaking about showing US. defense for five successive nights, Leonard replied, "About a year ago, I had a proposal for documentaries...one of them was what kind of Army we need. I said, 'What you are saying is the most important subject... Ut concerns the very fact of our existence, the defense of the United States. But you can't do it in an hour.' So I suggested we do it five nights in a row." (Unger 1). This is showing Leonards opinions and view points on certain situations dealing wit CBS News. He wants the audience to trust him and look at situations from different points of views. Unger also appeals to pathos by winning over the audience and finishing with Leonard stating, "Seriously, everything I've wanted to do professionally, I've been able to do within the framework of CBS News."(Unger 1). Speaking highly of CBS News will leave an imprint on the readers because they know it is coming directly from someones mouth and is truthful. The purpose of the article was to make sure the audience was aware of the positive changes Bill Leonard wanted to pursue throughout his journey with CBS Productions. The value of this is for Unger to show his respect for CBS News by spreading the positivity that the future holds for the business. By pursuing this act, it will result in more viewers and positive feedback towards the broadcast channel. In the article, the author was asking positive and negative questions to the Bill Leonard to witness what kind of responses were given. All of the evidence, quotes from the interview, were positive toward the show and supported the greater good for CBS. |
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