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http://www.slate.com/articles/sports/sports_nut/2015/04/why_is_cbs_s_ncaa_theme_so_catchy_because_of_this_guy.html When people turn on the television and start to watch the news or a segment from a network, there is always something that introduces the segment, a theme. Bob Christianson has mastered this work, Erik Malinowski stated in an article where he mentioned Chritianson, "...essentially, the John Williams of TV sports theme composition...but he’s not as prolific as Christianson in the realm of sports soundtracks."(Malinowski 3). By providing this comparison Malinowski gives the audience a visual perspective of Bob Christianson by placing him alongside one of the best them writers in history. Moreover, Malinowski uses concrete diction with words such as, "excruciating" and "thematic" which sets the tone of an educated and pleasent tone. This reaches out to the audience to make them trust the author. Malinowski appeals to pathos by incorporating quotes that reach a certain level of emotion. For instance, when mentioning the part where Christianson says, "Even back in those days, they didn’t want to just hear piano...so it had to be a full demo with rhythm, guitar, synth horns, the whole thing.”(Malinowski 8). This shows that Christianson cares about the people his work will appeal to and wants them to be satisfied. Creating themes is not an easy job and Christianson makes it a point that he is willing to do whatever it takes to achieve his goal, which is to make his clients happy with he work they are given. Later in the passage Malinowski backs up this claim when he stated, "For Christianson, the subject matter ultimately matters little. It’s about catching the listener’s ear and holding it for 10 or 30 or 60 seconds, whatever the task." (Malinowski 13). Viewers want to watch themes that are fun and appealing to the eye. The purpose of this article was to explain to the audience the work of Bob Christianson and why he is so successful in the line of work he chose for his career. Malinowski achieves this claim by providing successful elements in his piece.
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