CBS Tweet Retweeted Chicago SplashVerified account @Chi_Splash Apr 20 "Comedian @joelmchale pokes fun at the multigenerational workforce in @CBS sitcom @GreatIndoorsCBS": http://bit.ly/2oqtN5W The entertainment business is all about connections. People can be drowned in talent but without a boat supporting them, they're just as good as a sinking ship. CBS tweets about Joel McHale, a comedian, and his success at the CBS sitcom. The point behind this tweet was to get the word out that McHale was accompanying the CBS Network and that he was having fun while staying true to the workforce. The tweet also provided an image of McHale in a black and white modern suit. CBS appeals to ethos by providing liable evidence from SPLASH magazine and CBS themselves. Moreover, both sources supported McHale when CBS tweeted how the comedian, "pokes fun at the multigenerational workforce in @CBS sitcom," and SPLASH magazine mentioned, "The former 'Soup' star puts a bow on the first season of his Chicago-set sitcom." Sounds like advertising more than tweeting, then again people do whatever they have to do to get their news across the table. Furthermore, CBS contains an uplifting tone for the viewers to have a friendly response. Tweeting plays a gigantic role in mass media today, so when CBS tweeted this statement, they were just simply spreading the word and recognizing someone for their accomplishments.
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HEADLINE POST
http://honestreporting.com/demand-accountability-from-cbs/ One of the most important aspects of a news story is the headline! It's meant to grab the reader into a world based on the key point of the article. It is also the first thing people read on a page, which is why it should be big and bold. This can be good or bad depending on the topic. Moreover, it is fairly easy to mislead people into reading something that has nothing to do with the actual article but writers do it anyways because people will end up reading their work if they see something they like. CBS News demonstrated this accusation when they published the headline, "3 Palestinians killed as daily violence grinds on" (Frankl 1). Author, Yarden Frankl argues that it is headlines such as these that, "...are unacceptable. They mislead the public and create sympathy for murderous terrorists, rather than their victims." Viewers pay attention to the killers rather than the people who lost their lives. The author achieved his goal with getting his argument across by appealing to logos. Frankl stated that the headline was published, "shortly after a terror attack resulted in the death of one Israeli and the wounding two others." Audiences need to be provided with evidence in order to trust the author and plays a key factor in why his argument was strong. CBS News stated there were three killed, when it was really one killed and two injured which resulted in falsely informing others. Having this image is bad for the company because when people go to read or watch CBS News, they will have to constantly think on whether or not they should trust the channel. |
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