HEADLINE POST
http://honestreporting.com/demand-accountability-from-cbs/ One of the most important aspects of a news story is the headline! It's meant to grab the reader into a world based on the key point of the article. It is also the first thing people read on a page, which is why it should be big and bold. This can be good or bad depending on the topic. Moreover, it is fairly easy to mislead people into reading something that has nothing to do with the actual article but writers do it anyways because people will end up reading their work if they see something they like. CBS News demonstrated this accusation when they published the headline, "3 Palestinians killed as daily violence grinds on" (Frankl 1). Author, Yarden Frankl argues that it is headlines such as these that, "...are unacceptable. They mislead the public and create sympathy for murderous terrorists, rather than their victims." Viewers pay attention to the killers rather than the people who lost their lives. The author achieved his goal with getting his argument across by appealing to logos. Frankl stated that the headline was published, "shortly after a terror attack resulted in the death of one Israeli and the wounding two others." Audiences need to be provided with evidence in order to trust the author and plays a key factor in why his argument was strong. CBS News stated there were three killed, when it was really one killed and two injured which resulted in falsely informing others. Having this image is bad for the company because when people go to read or watch CBS News, they will have to constantly think on whether or not they should trust the channel.
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