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http://archive.boston.com/ae/tv/articles/2011/07/08/cbs_broadcasts_altered_views_of_bostons_fourth_of_july_fireworks/ James H. Burnett III made it a point on July 8, 2011 to mention how amazing it was to view the Boston’s revered Fourth of July celebration behind the State House, Quincy Market, to only realize how physically impossible it was to see from where CBS supposedly live streamed it from. False advertisement could only bring negativity into the picture so this resulted in a big break out from viewers. Burnett used concrete diction so the audience can easily understand his claims and to give an visual effect to the article. Throughout the article, he demonstrates this diction with words like, "...spectacular...launched...altered.."(Burnett 1). The level of emotional tone is demonstrated throughout the passage, considering people were upset about being showed amazing fireworks that were not truly taking place. Furthermore, the words used provided a contradicting yet embraceable tone. At the beginning of the passage Burnett provided bright words to describe the fireworks and then later showed peoples emotions towards CBS for their actions. The article appeals to ethos by being credible towards David Mugar, the Boston-area businessman and philanthropist who has executive produced the show for nine years. While arguing that the show was for entertainment and rules did not apply he mentioned, "“Among other places, we got video of the Old North Church...with the full cooperation of the Red Sox, who let us in and turned on certain lights for our shoot. And we did it all with the intention of superimposing the fireworks over the images.’’(Burnett 1). CBS had no intentions to offend anyone by doing this process however in their eyes, it was appealing to the eye and therefore would result in more viewers. On a celebration as big as Fourth of July, it is crucial to create the most realistic moments on television for those who could not leave their homes or get off of work early enough to go and see them in person. CBS News failed to deliver that goal and was called out for it, which is Burnett's purpose for the article. People want to be heard when they are not satisfied and in this situation CBS Productions was at fault for falsely broadcasting fireworks on live tv. They say it was for entertainment buy why? The people of Boston just wanted to see fireworks that were real, they could care less about the pictures below and James Burnett backed this claim up with a born and raised women of Boston who stated, "“I thought it looked fine... I just don’t like knowing it wasn’t real. I mean I know the fireworks were real, but I’m saying not real like they changed stuff. That’s not cool.’’(Burnett 1). It is almost child like behavior because if someone feels the need to literally photoshop fireworks, then how good is your channel really? The author had built up a strong argument by appealing to ethos, using concrete diction and a contradicting tone to back up his claim that CBS News should have not falsely broadcasted fireworks on the Fourth of July Celebration for people had complaints about it and just wanted to see what was really happening.
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